Into

A Communicative Packaging System

Beauty / e-Commerce

Into is a skincare brand that makes products that are simplified in formulation and multiplied in effectiveness. The brand's appeal lies in its uncomplicated approach to skincare across touchpoints.

The Challenge

10 Steps at A Time

There is an upsurge in Indian skincare brands and an influx of Korean skincare rituals in the marketplace. The brand’s primary consumer being an early teenager who is very online and hence very aware of the global skincare trends, the brand had to channel its inner Marie Kondo.

The Strategy

 The Truth Teller

The client and the team deduced that all the jargon surrounding skincare can often be overwhelming for most users. Hence, the brand had to take on the advisory role of a dermatologist, who demystifies the science behind skincare by stripping it down and presenting it with humorous analogies.

Naming

A Complementary Device

The name ‘Into’ was designed to spark interest and enable action-oriented product names that speak directly to the audience’s desire to actively care for their skin.

The Design

Skincare That Speaks Volumes

The brand’s personality of being chatty peeked through all aspects of the packaging system. While the primary packaging enlisted a comical approach to present product information, the secondary packaging used clear and concise verbal and illustrative communication.

Scope of Work

Brand Strategy
Verbal Identity

Scope of Work

Brand Name
Brand Identity

Scope of Work

Iconography
Packaging Design

Team Studio 318

Anisha B. Reddy

Creative Director 

Researcher

Team Studio 318

Sakshi Kedia

Strategist

Principal Designer

Team Studio 318

Sravani Polisetty

Junior Designer

Srinidhi Mateti

Illustrator

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